@import url('https://fonts.googleapis.com/css2?family=Playfair+Display:wght@700&family=Poppins:wght@300;400;600&display=swap');

  .pmu-creative {
    --pmu-primary: #1a1a1a;
    --pmu-accent: #e5b3bb;
    --pmu-bg: #ffffff;
    padding: 80px 20px;
    background-color: var(--pmu-bg);
    font-family: 'Poppins', sans-serif;
    color: #333;
    overflow: hidden;
  }
  .pmu-creative .container {
    display: flex;
    align-items: center;
    justify-content: center;
    max-width: 1100px;
    margin: 0 auto;
    gap: 60px;
  }
  .pmu-creative .text-column { flex: 1; }
  .pmu-creative .etiqueta { color: var(--pmu-accent); text-transform: uppercase; letter-spacing: 2px; font-size: 0.8rem; font-weight: 600; margin-bottom: 15px; display: block; }
  .pmu-creative h2 { font-family: 'Playfair Display', serif; font-size: 3rem; color: var(--pmu-primary); line-height: 1.1; margin-bottom: 20px; }
  .pmu-creative .description { font-size: 1.1rem; line-height: 1.7; color: #555; margin-bottom: 30px; }
  .pmu-creative .innovacion-box {
    background: #fdfdfd;
    border-left: 4px solid var(--pmu-accent);
    padding: 20px;
    margin-bottom: 30px;
    box-shadow: 0 5px 15px rgba(0,0,0,0.05);
  }
  .pmu-creative .innovacion-box h4 { margin: 0 0 10px 0; color: var(--pmu-primary); }
  .pmu-creative .cta-fancy {
    display: inline-block;
    padding: 15px 35px;
    background-color: var(--pmu-primary);
    color: #fff;
    text-decoration: none;
    font-weight: 600;
    border-radius: 50px;
    transition: all 0.3s ease;
  }
  .pmu-creative .cta-fancy:hover { background-color: var(--pmu-accent); transform: translateY(-3px); }
  .pmu-creative .image-column { flex: 1; position: relative; text-align: center; }
  .pmu-creative .image-column img { max-width: 100%; border-radius: 15px; box-shadow: 0 40px 80px rgba(0,0,0,0.15); }
  
  @media (max-width: 768px) {
    .pmu-creative .container { flex-direction: column; text-align: center; }
    .pmu-creative .innovacion-box { text-align: left; }
  }